Discussing Cause-2

  Michael Williams ran the music shop just a little more than three months.  Why he failed to run his shop well and closed it quickly?  There are several reasons which can let us understand what happened to the shop.  First of all, most of the CDs in the shop were hip-hop and rock which caught the teenagers’ eye.  However, most of the residents of the Fairfax were more than 31 years old.  Therefore, the CDs would not be popular.  In addition, the location of the shop was just 3 miles away from a shopping center that has two large music stores.  Of course, the little shop could not compare with the shopping center.  Next, Michael Williams would not accept checks or credit cards.  As far as the customers were concerned, they didn’t like to take a lot of cash with them when they were shopping.  Consequently, it was certainly not convenient for customers to buy items from the shop only by cash.  Last but not the least, the little shop was open Monday to Friday from 1 to 5 P.M.  However, there were fewest passersby walking by the shop during the period.  According to these reasons, we can understand why the little shop couldn’t last for a long time.